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About

The Firm

Mercury Investment Group was founded on the conviction that demographic trends are among the most predictable forces in economics, and that the market systematically fails to price them across a long time horizon.

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The Founding

Twenty-three years serving long-horizon investors

Mercury Investment Group was founded in 2002 by Frank Goodman and Robert Hunt, former executives at AutoZone with over fifty years of combined experience in corporate finance and planning. Drawing on that background, they developed an investment approach that pairs demographic sales forecasting with fundamental financial modeling, designed to produce above-market returns with below-market risk and tax efficiency through low turnover. The firm launched with capital from the founders alongside assets from former colleagues, friends, and family, and continues to manage concentrated portfolios of thirty-eight to forty-five large-capitalization equities.

2002 Year founded. Memphis, Tennessee.
$231M Assets under management as of March 31, 2026.
23 year Track record, through multiple market cycles.
Fee-only No commissions, no referral fees, or product revenue of any kind.
The Team

The people who manage the capital

FG

Frank B. Goodman, III

Founder & Chief Investment Officer

Frank combines a deep understanding of demographics and consumer behavior to identify superior growth opportunities. Prior to founding Mercury Investment Group, Frank was the vice president of research for AutoZone, Inc.

Frank earned his BA from the University of Alabama and his MBA from the University of Memphis.

EG

Edward Goodman

Chief Compliance Officer

Edward Goodman has served as Mercury's

CG

Cecil A. Godman, III

Director of Client Services

Cecil leads our business development and client servicing effort while adding his multi-decades of investment experience to our organization.

Prior to joining Mercury Investment Group, Cecil was SVP of Business Development for First Tennessee Advisory Services and Highland Capital Management. Previously he was VP at SunTrust’s Private Wealth Management division. He currently serves on the Boards of FCA Memphis, Disciplining Men, and the Bubba Conlee Junior Golf Tournament.

Cecil earned his BA in Business Administration and Economics from Rhodes College.

We select clients the same way we select positions.

Horizon alignment is the first question. If your investment policy permits patience, we should have a conversation.

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